Following last week’s incredible Freedom Fast outside the hedge fund offices of Wendy’s Board Chair Nelson Peltz in New York City, in which over 80 farmworkers and allies demanded Wendy's join the Fair Food Program to end sexual harassment and assault against women in the fields, Wendy’s took a desperate stab at a public response. Wendy’s Director of Corporate Communications Heidi Schauer (if she still holds this position) went on record in the Huffington Post accusing CIW farmworker women leaders of “trying to exploit the positive momentum that has been generated by and for women in the #MeToo and Time’s Up movement to advance their interests.”
Wendy’s shameless attack on farmworker women not only hit a nerve with leaders in the movement against sexual violence, but unsurprisingly sparked outrage among students and young people, the prized demographic the company brazenly flaunts as its target market.
Students and young people are gearing up for battle — and we’re fighting back with a National Day of Action on April 5 declaring “It’s On Wendy’s!”
It’s on Wendy’s to retract their wild accusation that farmworker women are “exploiting” the #MeToo and Time’s Up movements in order to avoid backlash for refusing to join the Fair Food Program, the world’s golden standard for eliminating and preventing sexual abuse in the agricultural industry.
It’s on Wendy’s to take responsibility for unconscionably choosing to partner with the Mexican tomato industry, where impunity for crimes of sexual violence in the fields forces women farmworkers into an endless cycle of silence and abuse.
And so, it’s on us — the brilliant grassroots network of students and young people that fuel action in CIW’s national Wendy’s Boycott — to mobilize our communities in support of farmworker women’s rights.
Join us for our local DC action in calling on Wendy's to end sexual violence in their supply chain:
6pm- Meet at the Georgia Avenue Metro (Green Line) (Safeway side)
6:15 March over to the Wendy's on Georgia Avenue
6:30- 7:30 Rally and picket outside of Wendy's & Manager Letter Delivery