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Wednesday
11
APR

Data Modeling luncheon in NYC

11:45
14:00

Get Directions

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Please join us at the DMFA's April Luncheon on Data Modeling:
It’s Not Just for Acquisition Anymore, and learn how the ASPCA used Data Modeling on their Donor File.

Do you want to upgrade your donors? Bring your lapsed donors back into the fold? Find the loyalists who want to leave a legacy? The ASPCA did.

Find out how a conversation at a DMFA luncheon turned into a game-changing strategy to move committed ASPCA donors up the pipeline to their Founder’s Society. Val Vierengel of the ASPCA and Marne Hover Lopez of Epsilon will give you a deep dive into how the ASPCA used in-house modeling across their donor file to move the needle on:

Upgrading donors (at all levels!)
Lapsed and super lapsed reactivation
Planned giving lead generation … and more!

This is your chance to be the hero of your Development Team! RSVP today.