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Championing & improving the practice and practitioners of marketing effectiveness.
|Mission||To inspire and celebrate effective marketers globally.|
Visit the Effie Worldwide blog: http://effieblog.com
The Effie Awards
Effie awards Ideas that Work – the great ideas that achieve real results and the strategy that goes into creating them. Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.
Any form of consumer engagement is eligible for an Effie award. From print to TV, to packaging design to guerrilla, to events, to digital, to anything. If your efforts can demonstrate measurable results, we want to see it in the Effies.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.
The Effie Effectiveness Index
The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, marketers and brands by analyzing finalist and winner data from 40+ worldwide Effie Award competitions.
Visit effieindex.com for free access to the complete Effie Index rankings, including detailed information surrounding the point system.
Originally launched in June 2011, the Effie Index can be used to reveal the most effective agencies, marketers and brands globally, regionally, in specific countries, or even in different product categories. The Index provides an insightful glimpse into who is actually delivering Ideas that Work across the globe.
We have established a ranking system that will reward not only Effie winners, but Effie finalists. All winner and finalist data has been provided by Effie's global network of worldwide partners. Only Effie finalists and winners that have met Effie Worldwide-approved judging criteria are eligible for inclusion in the Index.
Our aim is to make the Index as insightful as possible, so we encourage your feedback. Comments, suggestions and feedback can be sent to firstname.lastname@example.org.