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|About||At Eicoff, we believe in Actionable Video Content, Precision Placement, and Relentless Analysis. It's what we call Brand Response Advertising.|
|Mission||With over 50 years of experience driving in-market success with DRTV and Performance Television, Eicoff designs and activates innovative, multi-screen television and digital video solutions that deliver at the highest level. Video content that informs and sells; precisely placed and relentlessly monitored, measured and optimized. Whether it’s classic DRTV or traditional brand and retail advertising, the Eicoff Hybrid model or radio, Eicoff makes every client’s advertising investment work harder.|
Alvin Eicoff had an idea.
A persuasive sales pitch with a toll-free number and a tenacious commitment to clients’ success. And the rest was history. This idea made him one of the most influential people in the business, and his company the premier agency in direct response television advertising. The industry has evolved beyond the pitchman and the boundaries of traditional television. But it still comes down to the fundamentals that Alvin Eicoff championed: to inform, demonstrate, educate, sell. And most importantly, to build every client’s business, every single day.
In 1997, Eicoff was inducted into the Direct Marketing Association’s Hall of Fame.
In 2004, the DMA created the A. Eicoff Broadcast Innovation Award, an annual ECHO award to recognize innovation in direct broadcast media.
The DMA Broadcast Council and the ECHO Committee choose each year’s awardee from the Gold, Silver and Bronze winners.
In 2005, A. Eicoff & Company’s then-chairman Ron Bliwas became the DMA’s Chairman of the Board. In 2007, he was inducted into the DMA’s Hall of Fame.