ET Cases’ – an initiative of The Economic Times and The Times of India, India’s oldest and biggest media conglomerate..
ET Cases’ – an initiative of The Economic Times and The Times of India, India’s oldest and biggest media conglomerate – mission is to enable an effective and efficient classroom delivery – at Undergraduate, Graduate, PhD and Corporate levels. John Maynard Keynes said decades ago (in “General Theory”), “It is astonishing what foolish things one can temporarily achieve if one thinks too long alone”, ET Cases practices and advocates the collaborative principle in disseminating knowledge to enable efficient and effective decision making.
Thus, the driving force and practiced advocacy issue at ET CASES is co-creation – creating value for all the management fraternity – faculty from business schools, practicing managers from wide spectrum of companies and industries, or aspiring managers – through seamless collaboration and value sharing.
Case Study, Caselet, Case Flyer, Case Brief, Case Suite, Case Board, Case View, Case Pitch, Case Mining, Case Mall, Case Coach, Case Blog, Case Customization, Case Submission, Case Prep, Case Author Connect.