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Since 2006, we've been obsessed with creating the best skis and apparel on the mountain.
Formed by a group of skiers and friends, we’d be lying if we didn’t tell you that the idea came to us over a couple of drinks at the bar, but after all, don’t all great ideas? With headquarters in Verbier, Switzerland; Breckenridge, Colorado and Shoreditch, London, we live for the first chair and ride until last light. By pushing the boundaries of technology and innovation, we are dedicated to creating unforgettable experiences with friends. We invite you to join The Collective and take part in our adventure.
Nearly ten years on with new bases in Breckenridge, CO and Shoreditch, London, we've now applied the same exacting philosophy to create a full range of backcountry gear and technical outerwear as well.
Every detail of everything we make, from the zip pulls on our jackets to the hidden rubber dampening in our skis, is pored over, questioned, refined. Everything is there for one reason - to make a better product. To male a ski more versatile whilst enhancing its performance. To make a stylish clothing with superior fit that performs in all conditions.