Plan B opened in September 2005 in Cluj, the main city of the Romanian province of Transylvania.
Initiated by Mihai Pop and Adrian Ghenie, Plan B functions as a production space for contemporary art; at the same time it is a research center focusing on the Romanian art of the last 50 years, by revealing works of remarkable artists without previous international exposure.
The name of the gallery—Plan B—is a reference to the general situation of art spaces in Romania: as these are mostly reliant on insufficient public resources, the 'plan B' fallback is animated by individual involvement, a different understanding of the institutional and a coherent managerial policy. Plan B was the organizer of the Romanian pavilion at the 52nd Venice Biennale, 2007.
In September 2008 Plan B opened a permanent gallery in Berlin. Plan B Berlin is a project by Mihai Pop and Mihaela Lutea.
The gallery is participating in the following art fairs: Art Basel (2012), Frieze Art Fair New York (2012), Art Brussels (2012), ARCOmadrid (2012), FIAC (2010, 2011), Frieze Art Fair London (2009 - 2011), LISTE Basel (2007 - 2011), Viennafair (2006, 2007, 2010, 2011), Art Rotterdam (2011), The Armory Show New York (2007 - 2010), Art Forum Berlin (2008,2009) and Art Cologne (2009).