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Secret Cinema founded Gem with the philosophy to sign solely tracks that will withstand the sands of time.
Jeroen “Secret Cinema” Verheij founded Gem Records in 2009. The philosophy of Gem Records is to sign solely tracks that will withstand the sands of time by trying to avoid the current hype while still sounding fresh in today's scene. The sound of the label is broad as the spectrum played by it's founder ranging from underground house and techno to that big room techno sound it is most known for.