IAB is the peak trade association for digital & online advertising, supporting the media & marketing industry in the digital economy.
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IAB Australia has four core objectives:
To be the 'big tent' for the entire digital advertising industry and define the future of digital advertising
To deliver the benefits of ad funded interactive experiences to Australians
To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers and the press
As Australia's fastest growing advertising medium, interactive advertising currently accounts for over 30 percent of Australia's estimated $14 billion annual advertising industry, and is forecast to reach $5.7 billion by 2018.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership b