|About||The IAB Singapore is a globally affiliated industry body comprising leading companies in the Asia Pacific digital advertising sector.|
As a not-for-profit industry body, the IAB Singapore’s mission is to be a catalyst in growing investment in digital advertising. We are committed to promoting the value of Digital Advertising, evaluating and recommending standards & practices, developing and distributing research key industry topics.
In order to help Members achieve a universal level of understanding of the new digital landscape, we focus on four core goals: To support Singapore’s ambition to become the digital business hub for Asia; to create and provide accurate research; to upgrade top industry talent; and to speak as one voice to the wider market. At the IAB SG, we have our sights set on raising standards for the entire interactive advertising industry here in the region.
A bulletproof digital strategy isn’t just about marketing anymore. Online advertising is fast becoming a major business focus of agencies, brands, publishers, platforms and government bodies in Asia Pacific. Established in 2010, the Interactive Advertising Bureau Singapore (IAB SG) plays a leading role in raising the profile, positive perception, and growth of the Digital Industry both locally and throughout the region.
Members comprise publishers, platforms, ad tech vendors and media agencies operating in the region, representing the evolving Digital Ecosystem and we offer world-class expertise for our ambition for Singapore to become a digital business hub for Asia.