|About||IAM is building real connections with Australian music, and is thus creating a self-sustainable, thriving and vibrant local commercial music industry.|
|Mission||At IAM we believe that with the right guidance, mentoring, and a whole lot of LIVE music, our youth will learn how to find and appreciate the importance of the arts within their individuality. Here begins an exciting future for all communities within our nation and within our global context.|
“The most important kind of freedom is to be what you really are. You trade in your reality for a role. You trade in your sense for an act. You give up your ability to feel, and in exchange, put on a mask. There can't be any large-scale revolution until there's a personal revolution, on an individual level. It's got to happen inside first.”
― Jim Morrison
Today, its more important than ever to strive to be the best version of who you really are.
To truly be 1 in 7.4 billion.
IAM Artist development started as a conversation between a musician and an entrepreneur, discussing the cavernous divide between local music and commercial music. After much debate it became evident that, as a nation, we are not helping our youth to appreciate and understand the true value of music:
for our community, for our nation, for each other.
IAM is building real connections with Australian music, and is thus creating a self-sustainable, thriving and vibrant local commercial music industry.
“Not everyone has the passion and skills to be an artist, musician or creator, but everyone is bound by this language, called art, that speaks beyond words, to our very core.”
― Philippe-Marc Anquetil (Managing Director and Founder of IAM)
|Founded||14th March 2016|
The IAM ECOSYSTEM
The Ecosystem is fundamentally driven by 3 major components (Education, Tours and TV), and several minor components (Artists, Songs, Charities and IAM school) which all work in collaboration to create a space that nurtures young minds, and provides them with new possibilities for their future. Further, it creates a space where they can explore their individuality and uniqueness.
Our education services, IAM Musication, include school workshops, holiday camps and Out Of School Hour entertainment (Incursions and Excursions). Keeping abreast of pop-cultural arts within education is difficult: the industry is ever-changing and educators have a difficult role in keeping up! Our business is to be at the forefront of that change, so that we can continually keep our teachers and mentors up-to-date and consistent with what they are teaching. Our syllabus will constantly be updated, and is not only for our students, but for our teachers who will have the ability and know-how to impart this newfound knowledge onto their students.
IAM School TOURS:
We offer our unique IAM School Tours platforms, which Musication customers have the choice to be a part of. This new platform provides the local community and our youth the opportunity to witness live performances and to form a greater appreciation for art in their own environment.
“As Fathers, and lovers of music, we know the difficulty and challenges that are presented when attempting to bring our children to LIVE performances. IAM School Tours brings the performances to our children, in an environment that already nurtures their creativity and education. It’s a win, win.”
― Philippe-Marc Anquetil (Managing Director of IAM)
IAM School Tours attracts popular and commercial Artists and Musicians to this live platform. All touring artists/musicians are specifically chosen to match venues, and will provide a “Question and Answers” session for the students to ask real questions t