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|About||Award-winning marketing consulting firm specializing in delivering cutting-edge influencer strategies. Offices in Boston, Chicago, New York, and Toronto.|
If you’ve recently launched a marketing campaign, you know today’s marketplace represents a whole new world – a high-stakes environment defined by ever-evolving technology, peppered with regulatory minefields, and transformed by social media-fueled conversation. You’ve undoubtedly seen firsthand that:
• Carefully crafted brand messages no longer resonate
• PR outreach to traditional media proves elusive
• Today’s non-stop social media vortex can erupt on a moment’s notice
• Consumers eagerly un-tether from longstanding brand loyalties so they can save money
At Influence Central, we know this world – we live it every day.
We opened our doors as Moms began to embrace social media – blogs, Facebook, and Twitter. Over the years, we’ve developed in-depth expertise in the Mom space – sparked by extensive research, as well as through thousands of innovative influencer-marketing campaigns we’ve conducted. Collaborating both direct-to-brand and with PR and digital agencies, we’ve partnered with more than 200 national brands annually – engaging influencers to create meaningful ROI.
By pinpointing the advocates that matter most to your consumer, we help our clients reach everyone from purse string-holding Moms to brand-skeptical Dads, Boomer Empty-Nesters to Millennial digital natives. We work with foodies and fashionistas, techies and travelers, military families and lifestyle gurus.