Jala is both a municipality and a town in the Mexican state of Nayarit. the population of the municipality was 16,071, in a total area of 364.60 square kilometers. The population of the municipal seat of the same name was 9,631.The name Jala—place where there is a lot of sand—is derived from the Nahuatl word xali, which means sand, and the variant tla, which means place with an abundance of.The municipality of Jala is located in the southern part of the state of Nayarit; between parallels 21° 5’ and 21° 20’ latitude north and meridians 104° 18’ and 104° 31’ longitude west. It is bounded in the north by the municipalities of Santa María del Oro and La Yesca; in the south by the municipalities of Ahuacatlán and Ixtlán del Río; in the east with Ixtlán del Río and in the west with Santa María del Oro.The Rio Grande de Santiago passes in the north of the municipality.The economy is based on agriculture with the main crops being corn (maize), sorghum, peanuts, sugarcane, and fruit trees. There is also cattle and swine raising. There are sugarcane mills, sawmills, brickworks, furniture factories, a packing plant for peaches, and several small transformation industries.