|About||Behind everyone's journey there are Miracles. Karaama means miracle and this new perfume brand was inspired by a miracle.|
Everyone experiences a Karaama at one point in time that changes their life forever. What is your miracle?
Karaama is Arabic for miracle; an impossible life changing event not explicable by natural or scientific laws, therefore often attributed to divine agency. The founder of the Karaama brand overcame the most impossible of odds, at the bleakest stage in his life.
After a very successful amateur boxing career with a fight record of only one defeat, life was in the fast lane and prospects were looking enviably good for him. But a sudden stroke of fate during a horrible road traffic incident, would force this fighter to quite literally fight for his own survival and existence.
After 3 offers to shut down his life support machine and 17 life-critical operations, the loving father and husband astounded the most stubborn of sceptics and divided medical opinion.
Not only surviving the ordeal, he relaunched himself into the world of fitness and muscular physique. This is what he came to describe as a karaama. It became clear to him that this extraordinary and profound turning point in his life needed to be eternalised, as a mark of recognition and humility.
So he embarked on founding the brand that would act as a symbol of triumph and victory for so many, an icon for those who acknowledge the momentous turning points in their lives. Coupled with this extraordinary experience and his intense passion for all things chic, the Karaama brand was born.