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|Mission||Our mission is to provide distinguished and profitable community/segment news that add to the identity and pride of the community/segment they serve and make a difference in the quality of life of the readership and the advertisers.|
Lakbima Newspapers (Private) Limited
Sumathi Group's strategic move to enter the newspaper industry began with Sumathi Publishers which was established in 1984. Sumathi Publishers marketed three tabloids, "Sarasi" for those interested in Films, "Sathsara" for those interested in Music and "Rajina" a women's tabloid. In 1989 "Araliya" was launched targeting the younger generation and became a very popular tabloid in the market almost overnight.
Identifying an opportunity for a realistic and impartial national newspaper, resulted in the concept and launch of "Lakbima" Sunday Sinhala newspaper. This launch was initiated with the incorporation of Sumathi Newspapers (Private) Limited in 1994. "Lakbima" an unbiased new newspaper was also seen as an innovation as we pioneered the introduction of separate sections for different segments such as women, children etc. Thus the seeds of becoming a very popular newspaper were sown.
Years later after a successful journey with "Sunday Lakbima", Sumathi Newspapers (Private) Limited; in March 2000 extended its scope to introduce a daily newspaper. This national daily newspaper, under the same brand "Lakbima" was well accepted by the newspaper reading public. Very soon "Lakbima" grew to being the newspaper with the 2nd highest readership in Sri Lanka and maintains its position to date.
The qualities that differentiate "Lakbima" and make it unique are its competent people, state of the art technology and the leadership of bringing new ideas and concepts taking "Lakbima" to an exalted position of being an opinion maker. The different tabloids that come with the "Lakbima" newspaper and in particular the very popular "Samudura" the Educational tabloid are much sought after attributes of the brand. Additionally the weekly tabloid Rajina is favourite among the women.
The problem with all English newspapers in the market is their sameness. The other aspect that came out of research was the questi
Currently we are focusing our target ordinance into four segments and publishing four newspapers accordingly.
• Daily newspaper readership (Sinhala)
• Week-end newspaper readership(Sinhala)
• Week-end newspaper readership(English)
• Women – Rajina