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|About||Experience The Difference Age-Friendly Can Make|
|Mission||Our Mission is to elevate the customer experience for the 50+ and to showcase and celebrate the professionals and businesses that care enough to learn more and serve better.|
We Believe that people of all ages, deserve a place in our communities and businesses where they are welcome, acknowledged, safe and respected, and when that happens, everybody wins.
We have a Vision of a world that is "Age-Friendly" that respects and values the unique contributions of each person as they transition through life stages.