Brandon Morrison: A pro-science Strongman/PL coach/competitor with an appreciation for history, mountain man living,human rights and progressive thought.
It is the vision of LBEB to become the world’s best-known and most recognized strength training authority not only by deed but also by integrity.
We are a professional strength training organization that got its start in 2011, in order to promote the formula to a healthy lifestyle for both women and men. By way of our exceptionally talented staff of world class athletes, including many of the worlds strongest, and the leadership of Brandon Morrison, we are dedicated to being the very best in our field regardless of the size, tenure or inclinations of our competitors. We are LBEB and as such believe that woman and men can become empowered through a proper mix of strength training and good food sources, thereby excelling in their sports and lives. We use science and research-based evidence in our articles and strength programming and we are proponents of ability over aesthetics. We fully understand that friendship and the quality of our service is the cornerstone of our reputation and we embrace the many challenges and opportunities that will lend to our legacy.