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|About||To combat the national addiction crisis, Longbranch Healthcare provides inpatient & outpatient facilities: Longbranch Recovery Center & Longbranch Wellness, respectively.|
In response to the unprecedented national addiction crisis, New Orleans natives Chris McMahon and Dan Forman are opening two brand new addiction treatment facilities in Louisiana this month as part of the growing Longbranch Healthcare project. Longbranch Recovery Center is a $10 million newly constructed residential treatment facility in Abita Springs. Longbranch Wellness is a 10,000-square-foot luxury outpatient treatment center in Old Metairie Village. This project represents the largest investment in addiction treatment in the Louisiana since Hurricane Katrina.
McMahon, CEO of Longbranch Healthcare, is a successful entrepreneur and co-founder of the nationally recognized Passages Hospice. For nearly a decade, McMahon battled an opioid addiction that nearly ended his life. Since getting sober in 2000, he has made it his life’s mission to build healthcare facilities that serve the community and fill market voids.
“The idea of Longbranch Healthcare was inspired by the fact that Louisianans had to leave the state for quality addiction treatment. Finally, Louisiana has the addiction treatment network it deserves,” says McMahon.
Forman, Chief Marketing Officer of Longbranch Healthcare, is a known innovator in behavioral healthcare marketing and has worked with some of the largest private addiction treatment provider networks in the United States. His perspective is that marketing is a clinical tool which helps patients overcome self-imposed barriers to getting the help they need for addiction. Forman says that his goal is to “raise the bottom” for patients with addiction so that they don’t have to lose everything before getting help.
Together, McMahon and Forman seek to revolutionize the addiction treatment industry and have assembled a team of some of the most respected, highly qualified addiction treatment professionals to lead Longbranch Healthcare. Even as Longbranch opens its doors, McMahon and Forman say they are planning for future growth both inside and o