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|About||LookBookHQ is now PathFactory! We help B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. Learn more: http://nurturenow.pathfactory.com/c/content-insight-activation-engi|
At LookBookHQ, we understand that it’s very hard and very expensive for marketers to get attention (and clicks) – that’s why it’s critical to do more with your prospects’ attention when you have it. The challenge is how to hold on to your audience’s attention and turn that attention into real engagement that you can track and measure.
LookBookHQ’s vision for the future of marketing is one where every click has real potential to engage a prospect and help you learn more about what works. We know that if people are not reading your content, then you are not selling as much or your product or service as you could be. Attention is the only valid currency in marketing today and you need to maximize it when you have it.
Using LookBookHQ’s engagement marketing platform, our customers have generated hundreds of thousands of data points that confirm:
- People will engage with more than a single piece of content if you deliver it to them in the right way
The more time people spend with your content, the greater the chance they will provide you with their information
- People not only need to engage with your content as well as with third-party content that validates your product or service, they want to engage
Lead nurturing and similar programs work better when you let your audience consume content in guided “bursts” from a single click rather than the steady drip feed
LookBookHQ provides a simple solution that can make a difference from day one. With our easy-to-use cloud-based engagement marketing solution, you can get started right away, using the content you already have to increase engagement and see measureable results.
We also work great with your existing marketing technology stack. We integrate with the leading marketing automation platforms (MAPs) including Oracle Eloqua and Marketo, as well as analytics and other tools in your marketing arsenal. We are the content layer that maximizes the value of your content and clicks so you can do more with your prospec
|Awards||2018 Killer Content Award for Sales Enablement|