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|About||MBG Nordic works closer with customers than traditional providers. With several customer interactions especially with the end users.|
|Mission||MBG don’t sell products – MBG create relations|
MBG Global Brands GmbH distributes a wide range of beverage brands in more than 58 countries and are now ready to continue it’s success in Scandinavia and the Baltics. MBG might be a brand not everyone knows about but their distributed brands generate more than 250 million euros and a consumption on more than one million hectoliters annually.
MBG Nordic will approach the Nordic markets with a mix of market expertise, ambition and passion.
The quality products will inspire consumers to accompany them permanently. The next 35 years expected middle class growth will mean a battle for attention in most markets. The companies with large marketing budgets are likely to attract consumers and thereby increase their market share almost regardless of product quality. On the other hand the smaller companies will experience that their share of market follows their share of voice. And as a result, brands have to find new ways to separate and differentiate themselves from the big spenders.
New approach. New potential.
MBG Nordic will maximize the number of channels in which the customer engages and connects with a brand and its products. Constantly aiming for an optimization across platforms and segments. MBG Nordic works closer with customers than traditional providers. With several customer interactions especially with the end-users.
MBG don’t sell products – MBG create relations. Through storytelling on a product and brand-level using high quality products and services.
The recipe for success has been distilled and refined across a broad range of countries, target groups and products. The range consists of both beverage brands, concepts and trade across the globe.
Nordic lead. Nordic presence.
MBG Nordic will continue to drive innovation within the alcoholic and non-alcoholic category by increasing the marketing performance both on- and off-trade. Approaching and presenting the market to new ways of collaborating.
The Nordic launch is led by Jakob Vallentin, as Managing Direct
ONE RANGE TO COVER ALL TARGETS.
The brands that will be launched in the Nordics have one thing in common: They fill a gap in the market, where the current quality is too low or the prices are too high. And all the brands bring their own story, relevance or even a ritual to the market.
MBG Nordic believe the portfolio covers most target groups and taste preferences in the Nordic region with premium brands for the discerning buyer as well as mid/low-priced brands.
The current MBG Nordic
range consists of:
Effect • Salitos • Scavi & Ray • Dos Mas • Ganic • John’s
Meyers Bitter • Goldberg • Sears • Cazcabel • AquaGym • Frutinio
Meyers’ Bitter, Il Santo Sambuca, Frutino, Sears Gin and John’s
Cordial, all brands that bring quality and quality-taste to the market.