Meyer group’s headquarter is in The United States of America. They decided to do the investment in Thailand to produce the world's standard cookware. The purpose of the investment in Thailand is that they want to get to Thai customers and expand the market in Thailand. Also, with their products, it can suit new Thai modern lifestyle of cooking. The factory in Thailand is based in Chonburi, the biggest producing factory of Meyer group. Marketing management and product logistics is under Myrex Thailand Co. They want to make sure Thai target customers will get the best benefits with their world’s standard kitchen cookware.