Music Estonia gathers music entrepreneurs with an aim to increase the competitive advantage of Estonian music businesses both locally and internationally.
Estonian music companies founded MUSIC ESTONIA to strengthen the country’s music entrepreneurship
23 music entrepreneurs founded a joint organization Music Estonia to increase the competitive advantage of Estonian music businesses both locally and internationally. The organization is open to all companies representing Estonian music or music products.
Virgo Sillamaa, the director of the organisation says that Music Estonia intends to keep working with the activities that have proven successful so far, combining the competences of different parties. “Estonian music is gradually gaining a wider international following, so it’s about time to create a joint focus and consolidate the successes and efforts within a common brand and communications. There have been important developments and ventures like the year-round international activities of Tallinn Music Week, the international initiatives, music managers’ training programme by the Estonian Music Development Centre and the founding of Music Managers Forum Estonia. The time is right for the next stage,” adds Sillamaa.
Music entrepreneur and board member of Music Estonia Tiina Jokinen (ERP) adds: “For some time I have felt that the music business needs a strong representing organisation just like other areas (tourism, hospitality etc.), whose voice will be heard also by lawmakers. Let’s call it an employers’ association of creative industries that could help solving general problems that so far have been everyone’s own little worry. The development happens in phases and apparently today needs more joint actions than 15 years ago.”
Music Estonia’s main activities are creating a joint marketing platform, widening the international network, representing Estonian music businesses at international events, mapping and implementing strategy of music export.
Music Estonia unites music entrepreneurs who are working on finding new markets for Estonian music or music products internationally, like management companies, agen