|About||News, trends and information from and about the news media industry. Learn more at newsmediaalliance.org.|
Today, the News Media Alliance serves the newspaper industry in strategic efforts to:
* Retain or build advertising share in all categories and improve newspapers' sales and marketing capabilities.
* Advocate and communicate the views and interests of newspapers to all levels of government and support newspapers' interest in First amendment issues.
* Encourage a diverse work force and reflect diversity in newspaper products.
* Provide research analysis and practical guidance on long-term competitive developments in order to ensure continued revenue growth through new products and business development.
* Provide technological guidance to enable newspapers to effectively serve their readers and advertisers.
|Description||News, trends and information from and about the news media industry. Learn more at newsmediaalliance.org.|