We are opposed to management by intimidation.
We abhor ruthlessness.
We like people with gentle manners.
We see no conflict between adherence to high professional standards in our work and human kindess in our dealings with others.
We don't like rigid pecking orders.
We give our executives an extraordinary degree of independence in the belief that freedom stimulates initiative.
We like people who are honest.
We admire people who speak their minds.
Candor is a virtue; arrogance is not.
We admire people who work hard.
Lazy or superficial men and women do not produce superior work.
The way up the ladder is open to everyone.
We have little time for:
In promoting people at all levels we are influenced as much by their character as anything else.
We put the creative function at the top of our priorities.
We use the word 'partner' in referring to each other. This says a mouthful.
-David Ogilvy, The Corporate Culture of Ogilvy & Mather: What we believe and how we behave.
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