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|About||The in-house content agency at The Onion.|
We're the full-service agency within the walls of the Onion, with the built-in publishing tools and audience of America's Finest News Source.
Through comedy, we've perfected reaching and influencing millennials. And now we're offering that influence to brands. We combine the best comedy writers and marketing talent to create advertising content that's worthy of the Onion name.
The trusted team behind America's finest news source is now your secret weapon, growing your brand through original commercials, viral videos, and social media mind control.
For centuries The Onion has informed and entertained millions with our international news networks, newspapers, entertainment channels, websites, apps, game companies and daycare centers. Frankly, we could do without all the public services. For us, it's all about amassing obscene wealth and power.
Whether you want to advertise on The Onion itself, or on another media property, Onion Labs is ready to give you an unfair business advantage. We can either be a force for good by extolling your brand’s merits, or we can unleash our mercenary bloodlust upon your competitors.
Just a few brands we've worked with:
Blue Apron, Blue Nile, Sprint, GoDaddy, Pizza Hut, Fairlife, Yup!, Core Power, Hacker-Pschorr, Bumble, Experis, Crash Royale, Tire Rack, KIND Snacks, Comcast/Xfinity, SlingTV, Progressive, Groupon
2018: Winner - Digiday Publishing Awards - Best Content Studio
2018: Finalist - Webby Awards - Best Copywriting
2018: Finalist - Shorty Awards - Best Mobile App/Dating
2018: Finalist - Digiday Video Awards - Best Branded Content Agency
2015: Chicago International Film Festival "Commitment to Excellence in New Media" Award
2014: Reddit Best Brands of the Year "Best User Generated Content" for Lenovo's Tough Season Campaign
Custom Social Extensions and Apps
Viral Video Programming
Targeted Online Distribution Network