|About||As the Nation's partner in the paddy and rice industry, BERNAS and its group of companies are involved in the procurement and processing of paddy; as well as the importation, warehousing, distribution and marketing of rice in Malaysia.|
Our food products are consumed in every household in Malaysia. We are a company deeply committed to nourish the nation better. We do this by providing quality food products that create value for our company, our partners and our customers.
Value creation by increasing market share, introducing new products and acquiring complementary products. It is our goal to be a market leader in Malaysia. We will be market driven focusing on the following areas:
1) Brand Building
2) Product Performance
3) Customer Service
We will gain competitive advantage by leveraging existing strength, resources and developing new competencies. We will be the best-cost producer and distributor.
BERNAS is committed to the continued growth in the local rice industry and we strive to improve our involvement in every aspect of rice processing and distribution method from sourcing, processing, formulating, packaging, marketing to delivery, in order to ensure a convenient and reliable supply of quality rice for the nation.