Pāia is a census-designated place in Maui County, Hawaii, on the northern coast of the island of Maui. The population was 2,668 at the 2010 census. Pāia is home to several restaurants, art galleries, surf shops and other tourist-oriented businesses.Pāia is the last town on the Hāna highway when heading eastbound towards Hāna.Paia is located close to many internationally known windsurfing spots including Ho'okipa and Spreckelsville. It is therefore sometimes called "The World Capital of Windsurfing".GeographyPāia is located at . Spreckelsville lies to the west, Haiku to the east, and Haliimaile to the south.According to the United States Census Bureau, the CDP has a total area of 19.3km2, of which 15.9km2 is land and 3.4km2, or 17.84%, is water.DemographicsAs of the census of 2000, there were 2,499 people, 783 households, and 551 families residing in the CDP. The population density was 410.8 people per square mile (158.7/km²). There were 890 housing units at an average density of 146.3 per square mile (56.5/km²). The racial makeup of the CDP was 33.45% White, 0.32% African American, 0.60% Native American, 27.13% Asian, 8.80% Pacific Islander, 1.24% from other races, and 28.45% from two or more races. Hispanic or Latino of any race were 10.92% of the population.