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PEI brings the iconic Playboy lifestyle to innovative products and brand experiences for today's global consumers.
Hugh M. Hefner founded Playboy in 1953 and transformed the company into a global empire. For over 50 years, Playboy has been a beacon for an intellectually forward lifestyle, a tastemaker, anarbiter of style, and a vanguard for freedom. Headquartered in Beverly Hills, California, PEI publishes Playboy Magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Playboy consumer products are sold in more than 150 countries. Playboy's iconic events at the world's most influential happenings provide our partners with unparalleled access to high end pop culture.
The rabbit head logo is widely considered one of the top 20 brands in the world, ranked among giants such as Disney, Nike and McDonald’s, in terms of recognition among the lucrative 18-to 35-year old male demographic.
Playboy products are sold in 25,000 stores in 180 countries. Our products span multiple categories including apparel, lingerie, beauty/personal care and beverages.