The Pokeware technology allows a user to poke-on objects within images and videos to discover more information about what is seen.
Pokeware offers a way for brands to transcend the confines of mobile and digital whilst effectively delivering digital campaigns. Pokeware’s proprietary object recognition software and innovative tools for publishers are unparalleled. Brands leverage images and video content as discovery devices for M-Commerce and brand building purposes. Publishers can monetize content in a non-intrusive fashion while continuing to deliver viral content that engages users with organic interaction with just a POKE.
Pokeware™ enabled content is an organic discovery experience for consumers. Activated by users who mouse over or touch, a POKE reveals highly relevant information about the product, object, person in the content. Pokable content is intelligent, connected, social, and quantifiable-providing immediate performance analytics facilitating informed & insightful decisions for the advertiser. Pokeware™ is charting a new frontier of user immersion and engagement with image and video content.
Pokeware is headquartered in New York, and has offices in Minneapolis, Los Angeles, London, Paris, and Milan.