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322 Mullica Hill Rd, Glassboro (NJ), 08028, United States

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About PRaction is Rowan University's Student-Run PR Firm. Student gain hands on experience while local business receive PR and advertising services.
PRaction cover
Mission PRaction provides quality counsel and effectively represents the public relations needs of its clients, while expanding professional knowledge and creating highly-qualified public relations practitioners.
Description Linda Pollock, past president of the award winning Anthony J. Fulginiti Chapter of the Public Relations Student Society of America (PRSSA) at Rowan University, founded PRaction in 1983. Three years later, PRSSA recognized PRaction as the Outstanding Chapter Firm in the Nation. PRaction is now the most honored student firm in the nation with six Teahan Awards and two Pepperpots. PRaction is the only non-professional firm to ever win a Pepperpot.

Over several years, PRaction has provided the public relations profession with top-quality individuals who gain respect from professional colleagues. Past PRaction employees are now presidents, vice-presidents, and directors at PR firms, corporations and non-profit organizations.

PRaction allows students to serve as firm executives, account managers, assistant account managers and team members for a wide range of paid and pro-bono accounts. These students provide quality counsel, strategic planning and successfully represent the public relations needs of its clients, while adhering to the highest ethical and professional standards.

Today, PRaction continues to strive for professionalism. Both clients and students benefit from the dedication to this professionalism and excellence. PRaction prepares every student to make the transition from student to practitioner. This student-run firm continues to set soaring goals and aggressively meet them.

President: Tom Cristino - TomCristino@gmail.com
Vice President: Cheryl Resnick - CherylResnick110@gmail.com
Awards 2004: Pepperpot Award: Cherry Hill Public Library Public Relations Plan
2006: Pepperpot Award: Philadelphia Phillies Crisis Communications Plan
2006: Frank X. Long Award recipient for public relations excellence in writing

In 1985, PRSSA recognized PRaction as the Outstanding Chapter Firm in the Nation. Since then, it has won the award six times more than any other student-firm in the nation.
Founded in 1983 by Past PRSSA President, Linda Pollock.
Products Spring 2012 Clients:

— Rowan University’s Promo – PRSSA’s Monthly Newsletter
Account Manager: Rowan’s PRSSA PR Director Aly Ward
Assistant Account Manager: Position Open
Contact Info:
• Website: http://rowanpromo.shutterfly.com
• Aly Ward E-mail: warda59@students.rowan.edu
As part of this account you will gain valuable article writing experience and walk away with great portfolio pieces. Students will contact professors, professionals and current students to conduct interviews and write interesting articles. Students will also gain valuable editing skills needed to work in the PR profession.

— Rowan University’s Organ Donor Awareness Day (ODD)
Account Manager: PRaction Vice President Cheryl Resnick
Three Assistant Account Managers: (Logistics, Promotions, and Entertainment) Positions Open
Web Master: Position Open
Contact Info:
• Facebook: www.facebook.com/RowanPRacton
• Twitter: @RowanPRaction
• Cheryl Resnick E-mail: resnic91@students.rowan.edu
ODD started 20 years ago after Rowan University’s PRSSA Chapter founder, Anthony J. Fulginiti, received an organ transplant from his sister. ODD’s mission is to bring awareness to Rowan’s community about the importance of organ donation. Because this is a huge event for both PRSSA and PRaction, the fall semester was dedicated to early planning, fundraising and research. Now that the event is only months away (April 16, 2012), students working on ODD will put their public relations and advertising strengths together to make this event unforgettable!

— Rowan University’s Student Government Association
Account Manager: Position Open
Assistant Account Manager: Position Open
Contact Info:
• Website: www.rowansga.com
• SGA President Stephanie Ackerman: ackerm42@students.rowan.edu
• SGA Special Events Coordinator Joe Moffett: moffett79@students.rowan.edu
• SGA Public Relations Director Jaclyn Halm: halmj82@students.rowan.edu
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