Project Piaba was established to foster an environmentally and socially beneficial aquarium fish trade. "Buy a Fish, Save a Tree".
The Mission of Project Piaba is to increase the environmental, animal welfare, and social sustainability of the Amazonian aquarium fish trade, to develop and incorporate metrics through which this progress can be assessed, and to provide mechanisms to promote this industry.
When communities thrive selling fish for the aquarium trade, local people protect the resource that sustains them. Project Piaba fosters the sustainable trade in wild-caught aquarium fish, encouraging people to safeguard both rivers and forests--and all the creatures they harbor.