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VIsit our Shop at:
Avenida Tulum, TULUM
The story began 10 years ago when we met at school. We were party friends. Each one went with his life.
Jay had a nice carreer has an event producer and Sabina started designing clothes and teach Yoga. In 2013 she opened a shop in Tulum with her designs.
In 2016 we meet again and fell in love.. Jerome takes a one way tiket to Tulum Mexico! We open a new shop together, design new collection and start to rock the life we want: La Pura Vida. With style, grace, passion, roots and love we designed a shop at our own image.