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|About||Let’s all be silly for a serious cause and help save babies’ lives - www.rednoseday.com.au|
In 1988, the Red Nose Day concept was adopted by SIDS and Kids organisations around Australia. This annual event captured the imagination of the Australia public and has since contributed a large portion of the funds raised by SIDS and Kids.
With a 94 per cent recognition rate in Australia (Quantum research, 2008) the concept of donning a red nose for a day to be silly for a serious cause has expanded to involved celebrities, businesses,vehicles and buildings.
The campaign runs throughout the month of June culminating on Red Nose Day, the last Friday of June.
|Awards||SIDS and Kids is Australia's 12th most trusted charity.|