Let’s all be silly for a serious cause and help save babies’ lives - www.rednoseday.com.au
In 1988, the Red Nose Day concept was adopted by SIDS and Kids organisations around Australia. This annual event captured the imagination of the Australia public and has since contributed a large portion of the funds raised by SIDS and Kids.
With a 94 per cent recognition rate in Australia (Quantum research, 2008) the concept of donning a red nose for a day to be silly for a serious cause has expanded to involved celebrities, businesses,vehicles and buildings.
The campaign runs throughout the month of June culminating on Red Nose Day, the last Friday of June.
SIDS and Kids is Australia's 12th most trusted charity.