REX is a modern take on the department store, specialising in products made and sourced by those in Britain.
You're probably asking yourself .... What exactly is a Concept Store?
The thinking behind a ‘concept’ store is that it challenges the limitations of a traditional retail unit. It’s like a mini-emporium where you can find quirky new products from fun, vibrant, independent designers and retailers. It's not just the sale of physical objects that are on offer but the full-on emotional experiences that a store like this can offer. We have said all along that retail is changing, it's no longer just a shopping destination but a journey that customers want to be taken on and experience.
Rex will be a concept store where the lines between art and retail blur.
Some further information can be found here: www.rexshop.co.uk