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Shirley/Hutchinson CreativeWorks

Shirley/Hutchinson CreativeWorks

306 E Tyler St Fl 300, Tampa (FL), 33602, United States

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(813) 229-6162

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About Shirley/Hutchinson was established by two veteran creative directors, John D. Shirley and James F. Hutchinson, as an alternative to traditional advertising agencies.
Mission Our mission is to provide top-notch advertising and marketing solutions to your business by combining proven methods and cutting-edge technologies tailored to your company's specific needs, in order to maximize your return on investment!
Description Shirley/Hutchinson CreativeWorks produces all of the marketing tools clients have come to expect from traditional agencies However, the similarity ends there.

All turnkey creative work is project-driven. Instead of trying to decipher the meter-running “mysteries” of old-fashioned agency retainers, S/H clients know – almost to the dollar – what their investment will be. Upfront.

Every client gets an “All-Star” team. All creative work is produced and directed by Shirley/Hutchinson, with an emphasis on strategic branding and positioning. Research, media and other non-creative specialties come from long-term consortium partners with decades of combined experience.
Awards Shirley/Hutchinson consistently outperforms industry standards.For example, S/H direct mail campaigns have returned six times the industry benchmark. Repeatedly. Want to optimize your investment? Recession-recovery creative… works.
Founded 1988
Products Print-Ad Production

• Concept, write, design, art direct and produce Business and Consumer Print Ads, coordinating multiple ads into a single cohesive campaign.

• Related services: free-standing inserts, supplements, advertorial and alternative print media.


Internet and Social Media

• Concept, design, art direct and produce Websites, including original artwork. Related services: e-commerce, innovative tracking, hosting.

• Analyze and strengthen Search-Engine Marketing, including more-frequent listings and sponsored links. Related services: weekly-managed Pay Per Click.


Direct Marketing

• Concept, write, design, art direct and produce Business and Consumer Direct Mail Campaigns, including final press checks. Related services: researching targeted databases based on unique-to-client criteria.

• Concept, write, storyboard, cast, produce and direct Direct Marketing 1-800 Television Commercials, including all editorial through final master, ready to air.


Media Planning/Buying

• Plan, place and manage a variety of Out-Of-Home media, including outdoor, transit media, airport translites and mall posters.

• Plan, place and manage all varieties of print publications, including newspapers, consumer magazines, business-to-business magazine and industry publications.

• Plan, place and manage all types of local, regional, national and international broadcast media, including network and spot TV, cable and radio.


Marketing Strategy

• Research, analyze and write Strategic Marketing Plans, including competitive overviews, target audiences and media recommendations.

• Research, analyze and write Creative Strategies and Positioning Statements, using differentiating benefits unique to each client.

• Create and conduct a variety of strategic market/audience studies, ranging from focus groups through concept testing and beyond.


Event Marketing

• Concept, write, design, produce and direct Corporate Seminars and Business Conferences of all types and sizes, including
  • 306 E Tyler St Fl 300, Tampa (FL), 33602, United States
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