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75 Queen, #1400, Montreal, Quebec H3C 2N6

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This is the official page for creative company Sid Lee. Look here for daily news, events, photos, videos and exclusives.
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We believe that organizations, individuals and even societies depend more than ever on creativity to flourish. By eliminating boundaries between disciplines, cultures, business and art, we believe diversity is the key to success. Our mission is to help companies recognize and unleash the commercial potential of creativity.


Sid Lee is a creative services firm with 600 professionals working globally from offices in Montreal, New York, Paris, LA and Toronto. We create transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, we offer what we call commercial creativity services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.

Named “Agency of the Year” four times since 2009, our company has earned a global reputation for its progressive work and the solid results it achieved for top-tier clients.

Sid Lee is also the creator and curator of C2 Montréal, one of the largest innovation events in the world with an attendance of more than 2,000 executives from more than 30 countries. The three-day program encompasses talks, workshops, exhibitions, networking, themed venues and festivities. This immersive conference explores the potent transformative power found at the intersection of commerce and creativity. (www.c2mtlcom)

To learn more about the culture and people, follow us on Facebook and Twitter @SidLee and for more info visit





Conversational Capital the Book.

The business world is abuzz about the power of word-of-mouth. And yet the discussion swirls around how talk is transmitted, not how it's created. This is a book about turning the tables - a set of ideas that teach marketers how to create the ingredients necessary for word-of-mouth. The promise of this philosophy is a means by which to:
•Create products and services that consumers find truly significant
•Enhance consumption experiences to transform your brands into market leaders
•Manage and control word-of-mouth around your brand

Drawing on their extensive experience in fostering leading brands, the authors reveal the triggers of word-of-mouth and outline a process for embedding them into your products, helping you create stuff people love to talk about. From Bertrand Cesvet, Chariman of Sid Lee, Tony Babinski and Eric Alper, a leading purveyor of experiential design and communications service for breakthrough brands including Cirque du Soleil, adidas and Red Bull.
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