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Founded in October 2010, STOP. THINK. CONNECT.™ is the global online safety awareness campaign to help everyone stay safe and secure online.
We will encourage all Internet users to be more vigilant about practicing safe, online habits; ensure that Internet safety is perceived as a shared responsibility at home, in the workplace, and throughout our communities; and transform the way the public and private sectors and the U.S. federal government collaborate to make cybersecurity a reality.
Our goal is to help people understand not only the risks that come with using the Internet, but also the importance of practicing safe online behavior.
STOP. THINK. CONNECT.™ is the global online safety awareness campaign to help all digital citizens stay safer and more secure online. The message was created by an unprecedented coalition of private companies, non-profits and government organizations with leadership provided by the National Cyber Security Alliance (NCSA) and the APWG. The campaign was launched in October of 2010 by the STOP. THINK. CONNECT. Messaging Convention in partnership with the U.S. government, including the White House. NCSA, in partnership with the APWG, continue to lead the campaign. The U.S. Department of Homeland Security leads the federal engagement in the campaign.