The Arts Management program, currently a minor at the college (and scheduled to launch as a major in the fall of 2018) is an interdisciplinary academic discipline at SUNY Potsdam which examines professional principles and practices of creative arts practitioners and industries to develop students as innovative managerial leaders in the arts.
The SUNY Potsdam Arts Management program develops innovative managerial leaders in the arts. Currently a Minor at the college, an initiative to establish a B.A Major has begun and is projected to launch in the fall of 2018. An interdisciplinary study combines traditional business and communications administration, in arts management, establishing cross-curricular connections which develop students as informed and practiced managerial leaders. Special attention is paid to students as arts entrepreneurs, and to support pre-professional artists in the development of their creative careers. Career possibilities include working as artists, within arts organizations, government and community service institutions, foundations, and the entertainment industry. In collaborative classroom environments student learn about the ways the use of new media and technologies can enhance communication within, and improve the design of, arts organizations; they learn to analyze current trends and public policies; and they learn about the ways placemaking and creative economic development initiatives can deepen the impact of the arts in communities. Internship and practicum components extend student practice through placements in accomplished local, regional, and national arts and cultural organizations. Finally, to support the importance of aesthetic appreciation and knowledge of the artistic process in managers, Arts Management students are required to minor or major in one of the creative arts disciplines offered by the college.
44 Pierrepont Avenue, Potsdam (NY), 13676, United States