We believe in SPORTS. We believe in fitness. We ebelive sports should be FUN. And we believe they should be transformational. We believe a FIT woman is fit for everything. Our WHOLE company is built around these SIMPLE statements and a few more. We believe in the stuff we sell because we WEAR the stuff we sell, we TEST the stuff we sell, we eat, live and BREATHE the stuff we sell. We believe that our workout is not just about how we look but how we FEEL. We believe the VALUE of a good sports bra cannot be overstated. OUTDOORS is better than indoors and indoors is better than nothing. Of course Billie Jean beat Bobby Riggs. We believe in TITLE IX. 3 million high school GIRLS cannot be wrong. Aerobics may have been the start but nothing can stop us now. We believe in the MAGIC of the Rose Bowl wher Michelle bled, Brianna dove and Brandi CELEBRATED. And then, a country and the whole world became believers too. We BELIEVE in women...we can and we will CHANGE the world one person at a time. But first...we must get our workout in.