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|About||Topline Marketing was established 4 years ago to provide trade and consumer communication solutions through merchandising and brand activations|
Topline Marketing was established 4 years ago to provide trade and consumer communication solutions through merchandising and brand activations to the FMCG sector . The company has steadily established itself as a reliable player in this service industry, with a reputation for zero complacence in delivery of objectives. The company, on the basis of solid performance, has managed to partner with multinational brands like P&G and Wrigley in advancing brand excellence in the retail trade. We also have a distribution arm, Topline Logistics Ltd.
We are the merchandisers. Every member of the management team has walked the path of agency business ( in various agencies) right from merchandising through team leadership, project management to their current positions . We offer unrivaled results in creation of brand excellence; availability and display success at the points of purchase, in all tiers of the retail trade. We understand the value of availability, space, location, positioning and correct usage of POSM. We are the extra salesman in the outlet.
Trade & consumer
If the client wants to prove that the product works as claimed, we demonstrate; if it is a message the client wants passed to the end-users, we educate the consumers; if it is the trade that needs a boost on their off-take, we talk to their customers. We also do a lot of market storms to help wholesalers and sub distributors push stock to the retail trade. Our activations are always nationwide.
Topline Marketing prides herself in the successful launches of Ariel Enzymax, unscented Always sanitary pads etc. We do not just execute activations, we provide communication strategy and constantly advise our clients on what is trending in the category real-time. We appreciate that strategy is what wins the category fight; not just the execution.
Topline Marketing is a below the line Experiential Marketing Agency serving or
Increase in sales generated by merchandisers for Wrigley from 12M per month in 2011 to 32M in 2012.
Successful launch of unscented Always sanitary pads in the local market.Successful launch of merchandising and direct sales at Afco outlets – 2011; sales grown from 3M a month to 12M a month
Successful creation of new routes in the North Coast, Embu and South Nyanza for Hasbah Kenya Ltd.
|Founded||BENARD ONDER ,CALEB MOSOTI|
Trade & Consumer Promotions
Consumer promotions can provide your business with a short-term boost in product sales or services requested. However, promotions should be thought of as an “add-on” to your existing brand advertising and marketing strategies. If you are considering running special consumer promotions, there is good rationale for incorporating them into your marketing mix.
We specialize in creating and delivering bespoke solutions for consumer promotions and staff or trade incentives that exceed expectation. We make your budget go further and work harder.
Our clients look for a service that delivers, from creation through to management of their winners. PMS has successfully delivered solutions utilizing a number of mechanics including on-radio, on-pack, in store, print, online, SMS and television.
The PMS philosophy is simple: to save our clients time and money by letting them do what they do best and leaving the prize and incentive headaches to us.
Our promotions team will offer you dozens of ways to increase your product visibility, boost brand recognition, generate press coverage and drive store traffic.
Topline has great expertise in successfully designing and implementing creative marketing strategies. These strategies guarantee maximum returns on investment for its esteemed clientele. The Marketing strategies promote brand and corporate identity. Delivering a fully integrated marketing communications program for your company and its brands is what we're all about. With us as a resource, your brand will take on renewed strength and vitality, as it stands apart proudly showing its vibrant brand identity, brand image and personality.
One of the success stories in this category is the re-launch of Uchumi Supermarkets, which ensured customers get back into the Uchumi stores and remain loyal.
Merchandising & Category Management
We field a uniquely qualified team that includes outstanding talent from the hospitality industry an