UMass Amherst Communication Department, located in the Integrative Learning Center
Our mission in Communication is to pursue research, teaching and outreach rooted in an understanding of communication as the primary process through which persons, societies, and cultures are formed and change. While many study communication as phenomena in the world, our department takes communication as not only data, but as its primary theoretical concern. Our scholarly mission is to undertake research in communication processes at global, national, institutional, group, and interpersonal levels; to promote a consciously critical disposition in communication research, where familiar questions are expanded and recast, sometimes combining research methods and strategies that elsewhere would be considered unusual bedfellows (e.g. rhetoric and performance, content analysis and textual criticism; criticism and survey research); and to address matters of pressing social and cultural concern through the lens of communication as a process essential to our survival as a species and a polity, e.g. cultural, social and economic participation, citizen engagement and information access, environmental and cultural sustainability, and media influence.
Communication is a fundamental social and cultural process, one that’s essential to human interaction and learning. The UMass Amherst Department of Communication emphasizes theories of communication and critical thinking. As a Communication major, you’ll develop analytical abilities that help you understand how communication works, whether in an argument between friends, a political speech, communication through social media or the web, cross-cultural interactions, or a film or television program.
650 North Pleasant St., Amherst (MA), 01003, United States