SUBCREW was established in 2004 by Sam Lee, Frankie, Kobe. The name SUBCREW is a play of the words; SUBMARINE & CREW, representing the relentless struggles of a submarine crew that is holding their position in a time of turbulence, united and fighting for survival in the open sea.
In today's fast paced and multi faced fashion industry, the brand does not conform under pressure but stands their ground and maintains a sense individuality and originality. SUBCREW embodies the spirit of unity, which resonates well within the brand thus paving the way for UNITY, SUBCREW's speciality store. This undying spirit to be on the forefront has grown the brand from strength to strength and in a span of a few short years. SUBCREW embodies the spirit of unity, which resonates well within the brand thus paving the way for UNITY, SUBCREW's speciality store. SUBCREW via its speciality stores has expanded to Greater China, Taiwan, Macau and finally - Kuala Lumpur, Malaysia.
UNITY Store KL will be the first store in KL to stock and sell the entire range from SUBCREW. The store will also feature a special collaborative collection entitled SUBCREWMADE™ by Jahan.
The label MADE™ is new to the street fashion industry but Jahan is a familiar face (and voice) in the scene. The inaugural collection with Subcrew is titled WORKING CLASS HEROES. Much of the theme is dedicated to those who work under radar with their faces unseen, they whose work takes precedence and speaks for them. This label is made by, and made for all the unsung heroes of our postmodern capitalist Babylon.