Making individuals as powerful as the organisations they deal with. We test products, offer advice, and campaign to put consumers' needs first.
We campaign to make people's lives fairer, simpler and safer.
Which? has certainly come a long way from our humble beginnings in 1957 when the first Which? magazine was published from a converted garage in Bethnal Green. Over 50 years later, we are now the largest consumer body in the UK, with over 617,000 members that subscribe to our magazine, and over 254,000 online subscribers - and this is constantly growing.
At Which?, we're known for testing household products like washing machines and digital cameras. But that's not all we do. Confronting important consumer issues is also a key part of our work. Our mission statement is to 'exist to make individuals as powerful as the organisations they have to deal with in their daily lives.' We are a registered charity, and we plough everything we do back into consumer interests and services for our members.
Tackling everything from mis-selling to card surcharges, our commitment to providing unbiased advice to consumers is still at the heart of everything we do, including some great new initiatives such as our Best Buy icon and the Which? awards.
The power we have is based partially on the fact that Which? is completely independent - we have no owners, shareholders or Government departments on our back: this means we work on behalf of you, the consumer, and nobody else so you're assured you're getting the very best advice that is available.
By countering the morass of misleading information and bewildering choices that people face all the time, we work so consumers can feel truly confident - and powerful vested interests can be kept in check.