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Willow Beauty

Willow Beauty

London, SO41 8AA, United Kingdom

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About Luxury British natural and organic beauty products
Willow Beauty cover

Sue Stowell had been an interior designer for 20 years and was working on the design of a new hotel spa when she was asked to help source organic luxury bath and beauty products for their treatments. Having discovered that there was nothing available which was truly organic and of a luxury quality and having been a big advocate of organic for years, Sue had been looking for a career change and saw that there was a gap in the market and knew this would be a business she could be really passionate about.


Sue set about finding a cosmetic chemist specialising in organic cosmetics, as they are far more difficult to formulate than ordinary cosmetics. After weeks of research, she eventually found someone in Sussex.

Following extensive sampling, testing and formulating and mixing organic fragrances, and a complicated bureaucratic process complying with stringent EEC regulations, everything was eventually approved by the Soil Association to be certified organic. The original signature Jasmine & Geranium fragrance is still the most popular.

In autumn 2006 Willow Beauty Products was launched with two ranges, including a body lotion, bath and shower gel, hand cream, bath oil and soap, and Willow started by exhibiting at local charity fairs and trade fairs to build brand awareness.


After launching their online shopping site in March 2007 Willow switched the focus to personal customers and in 2010, Willow embraced more staff to meet demand including Sue's two daughters on the marketing and PR side.


From folded A4 flyers, Willow is now producing some 200,000, 40 page brochures per year. We’ve expanded with products for men and babies, and also room fragrances along with our new face care range and impending launch of our hotel range.

Willow continues to evaluate product ranges and is considered a major force within this rapidly expanding organic beauty market.

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Awards Green Parent, Natural Beauty Awards 2013: Winner
Natural Health, Beauty Awards 2013: Highly Commended
Beauty Shortlist, Awards 2013: Finalist
Positive Luxury, Blue Butterfly Award
Soil Association, Certified Organic Award
Founded Sue Stowell
Products Organic Skin Care
Bath & Beauty products
Men's products
Home Fragrances
Baby products

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