|About||WPP is the world leader in marketing communications services.|
To develop and manage talent;
to apply that talent,
throughout the world,
for the benefit of clients;
to do so in partnership;
to do so with profit.
Within WPP, our clients have access to companies with all the necessary marketing and communications skills; companies with strong and distinctive cultures of their own; famous names, many of them.
WPP actively seeks to complement the professional activities of our individual companies through initiatives and programs that:
- Provide greater value to our clients.
- Offer competitive advantage to our companies.
- Create opportunities and rewards for our people.
- Accelerate our development in growth areas.
WPP also plays an across-the-Group role in the management of talent, including recruitment and training; in property management; in procurement and IT; and in knowledge sharing and practice development, including sustainability.
|Founded||Sir Martin Sorrell, CEO of WPP plc (since 1986)|
Within WPP, clients have access to companies of all the necessary marketing and communications skills. The Group is structured as follows:
Global, national and specialist advertising services from a range of top international and specialist agencies, amongst them Grey, JWT, Ogilvy & Mather, Bates CHI & Partners, United Group and Y&R
Media Investment Management
Above- and below-the-line media planning and buying andspecialist sponsorship and branded entertainment services from GroupM companies MediaCom, MEC, Mindshare, Maxus and others
Data Investment Management
WPP's Kantar companies, including TNS, Millward Brown and The Futures Company and many other specialists in brand, consumer, media and marketplace insight, work with clients to generate and apply great insights
Public Relations & Public Affairs
Corporate, consumer, financial and brand-building services from PR and lobbying firms Burson-Marsteller, Cohn & Wolfe, Hill+Knowlton Strategies, Ogilvy PR and others
Branding & Identity
Consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture from Addison, The Brand Union, FITCH, Lambie-Nairn, Landor Associates, The Partners and others
Digital, eCommerce & Shopper Marketing
The full range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services from AKQA, Barrows, G2, OgilvyAction, OgilvyOne, RTCM, Smollan Group, VML, Wunderman and others
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