In 1971, Philip C. Holland started Yum Yum Donut Shops, Inc. The first shop was a former Orange Julius at the corner of 26th and Figueroa in Highland Park, Calif. This shop is still in operation and is one of the highest volume shops in the chain.
Phil had become familiar with the donut business through a friend who owned a shop. He had also spent time in North Carolina working with Vernon Rudolph, the founder of Krispy Kreme Donuts.
By 1973, Phil had three Yum Yum donut shops and was anxious to expand. Frank Watase joined as an equal partner.
Since donut shops are open seven days a week, Phil and Frank put in endless amounts of time and effort to operate the shops and develop new locations. Because of their experiences building the business through hard work and dedication, Yum Yum continues to have a very strong work ethic throughout the organization. There are currently 64 Yum Yum donut shops in Calif.
PURCHASE OF WINCHELL’S DONUT HOUSES OPERATING CO., LLP
In October 2004, Yum Yum Donuts purchased the largest donut chain on the West Coast: Winchell’s Donuts. The stores will continue to operate under the Winchell’s name, but will be managed under the ownership of Yum Yum Donuts.
MANUFACTURING & DISTRIBUTION
Yum Yum purchased a 40,000 square foot building in the City of Industry, Calif. in 1981. This facility manufactures most of the donut and baking ingredients used by Yum Yum and Winchell’s donut shops. In 1991, the manufacturing and warehousing operations were spun off into a separate company, Quality Naturally Foods, Inc. (QNF).
Yum Yum Donuts is one of the largest and most successful donut shop chains today. Behind Yum Yum’s familiar happy face is a simple concept of financial success: Serve only the freshest, most delicious donuts and coffee in stores that are fast and friendly. As a result, customer loyalty is high. It’s not unusual to see the same customers every day of the week.
The key to Yum Yum’s success is the men and women who opera