Rural King

Rural King, also known as RK Holdings, LLP, is America’s Farm and Home Store, a General Merchandise Store, providing essentials to the communities we serve. More specifically, we provide a broad range of necessities, essential goods, food, feed, seed and other farm and home products. Rural King planted its roots in Mattoon, Illinois in 1960. Since that time, Rural King has added over 100 stores in a thirteen-state area (Alabama, Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, Pennsylvania, Florida, North Carolina, West Virginia and Virginia). The heart of Rural King is the corporate office, distribution center and flagship store, located in its city of origin, Mattoon IL.

We welcome visitors, and encourage you to come in and take part in our 50 year tradition by enjoying a free bag of popcorn and cup of coffee on us.

Our locations have an outstanding product mix with items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares and toys. You never know what you will find at your local Rural King and that’s why every trip is an adventure. Our friendly staff is dedicated to serving your needs and can help you find whatever you’re looking for.