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Irit Sasson has been baking for as long as she can remember. Combining her love of baking with her innate passion for art, Irit experimented with many varieties of ‘sweet creations.’ Friends and family loved receiving personalized cakes and cookies from Irit in lieu of traditional gifts. When her hobby was discovered, the demand for her talent increased, and Irit’s Custom Cakes was established. Since then, her creativity has proven itself time and again, and her cakes appeal to both the eye and the appetite.