Nap citations

There are so many places that you need to describe your business, whether it’s your website, an online directory, or even an “about the company”

There are so many places that you need to describe your business, whether it’s your website, an online directory, or even an “about the company” section for an event. Your mission statement is a good start, and your brand story is good background. But what you really need is a compelling business description that provides any reader with a quick overview of what your business does and what sets it apart from your competitors.
This is the tricky part. How can you accurately convey what makes your business special in a few hundred characters?