We’ve all read the astounding statistics on mobile app usage: the Apple App Store now features over 2 million different apps which have been downloaded over 130 billion times; Google’s numbers are even higher with the Android operating system — as of June 2016, there were approximately 2.2 million apps available on the Google Play store.
With mobile app design featuring a distinctive style that aims to take advantage of the unique properties of smartphones and tablet devices, it was only a matter of time until many of these characteristics began to heavily influence desktop web design in a significant way. Desktop web designers are now confronted with a reality where the users’ increasing adoption and preference of the mobile app experience is defining what makes for an engaging and effective user experience on a traditional web browser.